What is a go-to-market strategy and why would I need one?

Go-to-market strategy, or GTM strategy, is a term that’s used in the business world that sometimes means different things to different people. Today, I’m going to break it down in simple terms.

If you have a good (think tangible goods like crafts, software, books, etc.) or a service (think coaching, consulting, organizing, etc.) that you want other people to use, for free or for a fee, then you need a go-to-market (GTM) strategy.

Ever have those lightbulb moments when you come up with a brilliant idea💡— maybe it’s a time-saving product, a game-changing service, an inspiring children’s book, or even a really great cookie recipe—and you think, “The world needs this!” But then…the all too familiar feeling of being stuck creeps in. Stuck not knowing where to start. Stuck worrying that you don’t know enough. Stuck thinking that this just isn’t the right time.

That’s where a go-to-market (GTM) strategy comes in. And trust me, GTM is not just another business buzzword and it’s not only for revenue generating businesses. After spending nearly two decades navigating the education technology landscape in marketing, sales and strategy roles—from scrappy startups to enterprise giants—I’ve learned that success isn’t just about having a great offer (product, service or blend of both). It’s about getting that offer into the hands of people who’ll love it as much as you do. 

Think of a GTM strategy as your trusty GPS📍for business success 📈. Just like you wouldn’t set off on a cross-country road trip without some sort of navigation (unless you’re feeling particularly adventurous!), you shouldn’t launch your product or service without a clear plan for reaching your destination—your ideal customers.

Here’s the simple truth: If you have something you want people to use—whether it’s free or for a fee—you need a GTM strategy. It’s your master plan for ensuring you reach:

✅ The right people

✅ With the right message

✅ At the right time

✅ Through the right channel

Ready for the good news? I have a step-by-step process, my proven GTM playbook, that gives you the blueprint, frameworks and exercises to build your own GTM strategy designed to help you find, reach and resonate with your target audience. 🚀

Ready for even better news? I’ve figured out how to partner with AI across each step of my GTM playbook, introducing time savings that were unimaginable 3 years ago. ⚡ Imagine building an email campaign – from strategy to outline to copy – in 10% of the time it would have taken without AI. That’s the kind of time savings I’m talking about! And I can’t wait to share it with you. ✨

Ready to build a GTM strategy that helps your audience learn about your offer and take action? Sign up for my upcoming online workshop: How to Build Your GTM Strategy in Days (Not Months!) with this AI-Powered 7-Step Framework 🚀

Don’t want to wait and want to try some of those time saving AI tools? Check out my free guide: Partner with AI Like a Marketer ⚡Stay connected on Instagram @likeamother.ai, for tips on how I partner with AI like a mother, a marketer, and an entrepreneur to reclaim time in work and life so I can focus on what really matters.